Whether you like it or not, in today’s disrupted economy, the business world has entered a new age.

The “age of the customer”.

In the age of the customer, consumers have the power. The traditional giants (you know who I’m talking about…) no longer hold sway like they once did. Instead, customers are choosing brands that not only offer the best value, but also the best service. Which means that those businesses and brands that fail to evolve and change are often getting left behind.